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FEATURED PROJECTS

United Airlines:

Heuristic Evaluation

A heuristic evaluation that assesses the usability of United Airlines' updated mobile app and provides recommendations that may improve the overall experience of the app.

UX Research

UX Design

Passion Project

RALPH LAUREN:

#RLRachelGreen TikTok Campaign

An in-depth digital marketing campaign for Ralph Lauren, featuring Friends' Rachel Green.

Digital Marketing

Social Media

Passion Project

VogueWorld:

Heuristic Evaluation & App Redesign

An analysis and redesign of VogueWorld, Vogue Magazine's mobile application. 

UX Research

UX Design

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Chicago Connectory:

Member Wall

An interactive Internet of Things (IoT) demo, comprising of a mobile app connected to hardware.

UX Research

Product Management

UX Design

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CHI 311:

Usability Testing

A series of usability tests for CHI 311, an application created by the City of Chicago to help residents submit and track requests to the city.

UX Research

UX Design

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United Airlines:
Airport Innovation

A case study on how any airline (United Airlines, in particular), can utilize technology and connected devices to improve both its employee and customer experience. 

Internet of Things

UX Design

Passion Project

©2021 by Sumra Iqbal. Designed with love & care 💓.

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