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UX Design
UX Research
VogueWorld:
Heuristic Evaluation & Redesign
VogueWorld is for avid Vogue Magazine readers who aim to have easy access to the magazine's content.
Looking through the app, one major flaw comes to mind:
lack of content and user freedom.
Role
UX Designer
UX Researcher
Team
Sumra Iqbal (solo project!)
Duration
2 weeks (evaluation & redesign done separately)
PROBLEM
Compared to the Vogue Magazine website, the VogueWorld mobile app has limited content and is rather constricting with its acute functionalities.
TARGET USERS
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Vogue Magazine readers, between the ages of 18-30.
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Non-subscription holders of Vogue Magazine who want easy access to content.
SITE MAPS
Two sitemaps were purposely made in order to illustrate the lack of content in VogueWorld compared to vogue.com.
SKETCHES
Sketches of potential wireframes were made of the redesigned application.
HEURISTIC ANALYSIS & REDESIGN
* images can be magnified upon click
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